Rich Levin

Marketing guru Jennifer Cummings describes an “Aha” experience as “An idea that inspires action.  The combination of the our Daily Coaching webinars and working with individual Agents on their 2010 business plans created a few huge “Aha” moments. 

1.      There are three distinct phases to planning.  It is best to complete one phase each week over three weeks to gain insight and add depth to each.  The three are:

a.       Your motivation, mindset, attitude, and psychology

b.      Your measureable goals by the numbers

c.       The activities, skills, and habits necessary to achieve your goals

When you focus on each of these separately in this order you get motivated by the first week, excited at the possibilities of the second week, and eager to put your plans into action by the third week. 

2.      Your daily and weekly habits are more important than your plan.  Many Agents spend a long time planning and the plan is mostly ignored as the year ensues.  However, Agents who develop simple daily and weekly habits of prospecting, marketing, quality service, and planning achieve consistent success with greater ease.  Habit focused Agents achieve more even if they have a weaker overall plan. 

3.      A results (goals) focus produces results.  Focusing on activities leads to frustration and never achieving a sense of completion.  Focusing on the number of appointments you need each week and the sales volume each month leads to satisfaction, insight, and self-motivation.  Focusing on how many things need to be done leads to anxiety, frustration and damages your motivation even while you are planning. 

We have built our newest (most comprehensive and least expensive) coaching program around these new insights and we can see already, even before the year begins that the Agents are more focused and excited about their future.