Everyone Needs a Coach!
by Verl Workman, Speaker/Trainer/Coach
In a real estate world where so many people are struggling to stay afloat and survive, many agents and brokers are succeeding and thriving. Why is this? What makes the difference between being great and having real success while others are failing? As I interview agents and brokers around the country I find that there is a very fine line between real success and mediocrity. Most top performers have found that having a coach or a mentor who can look at their business from a different perceptive helps them make the necessary adjustments and tweaks to their systems to sky rocket them to success.
I love watching great coaches from the sidelines of all major sports as they motivate and inspire their player to perform above their own personal beliefs. A good coach inspires and guides his or her clients into trying new things and helps them accomplish their goals. A great coach understands that the client’s goals and objectives are more important than the coaches. A great coach does not have hidden agenda, but simply has their coaching students’ best interest at heart and the desire to help that individual achieve a higher level of success.
I have found in coaching literally hundreds of agents over the years, that most people know what they should do and they have been taught how to do it. However, they simply don’t have the personal ability get off the dime and take action without the help of someone to hold them accountable. That is where a good coach comes in; they have the ability to understand how people are motivated and how to hold them accountable without hurting the relationship. This accountability concept is easily misunderstood. Many coaches feel the need to brow-beat their clients into submission by yelling and screaming, and while this method may be effective for some, I have not found it very effective.
There are a lot of coaches and coaching styles out there including:
· Mind set coaching
· Business coaching
· Marketing coaching
· Private coaching
· Group coaching
· Technology coaching
· And many more
Styles Include:
· Hard core accountability
· Curriculum based coaching delivered by hourly employee
· Guru delivered coaching where the expert is your coach
· Guilt based accountability where you love your coach and feel guilty if you don’t do your assignments
· A sincere relationship between individuals base on mutual respect, where A has agreed to become accountable to B for certain agreed upon tasks.
True coaching is much different than training. You see, with training you are given set things to learn with learning objectives that allow you to complete a course with some pre-determined knowledge. The problem with most training is that practical application of that knowledge is often left out of the curriculum.
I have always said that with training you learn something new, but with coaching you actually do something new, something different.
As you begin your new year, maybe it’s time to really consider a coach. Find someone who really understands real estate and who actually has a track record of success. Look for a coach who has coached someone you know, who has the proven track record of helping people succeed, and most of all find a coach who you can really connect with! It’s important that you feel comfortable sharing your goals, dreams, and desires with this coach.
I know that coaching works. I also know that sometimes people don’t (or aren’t) willing to work. However, if you are willing to be coachable and held accountable, this could be your best year ever in real estate!
—————————————————————————————————————————————–
Verl Workman is a leading national speaker, coach and consultant. Despite his busy speaking schedule, and role as co-founder of Pinnacle Quest Consulting Group, he still sells real estate so that he can test and stay abreast of the latest tools and techniques that maximize results. He uses that knowledge to assist individuals and companies in building effective business strategies, implementing powerful technology solutions and establishing strategic competitive advantages through coaching, seminare and private consultations. To contact Verl, vist www.VerlWorkman.com or www.PQPipeline.com or email him at coach@verlworkman.com
Follow Verl on Twitter! http://twitter.com/VerlWorkman