Many people are starting to wonder “Hey what’s happened to my Google rankings?” Simple. Google has recently (as of June 8th) changed its entire algorithm, or the way that they decide who gets to be on top of their search engine. Google is now faster, more relevant and doesn’t care as much about many of the areas that were important before.

So what are the major changes? Well Google is trying to cut through all the spam and find out which really are the best and most relevant websites for the search being applied. To get to the bottom line of this, Google first looks at your Domain Name. Is it relevant to the search or is it only relevant to you (BarbaraSmith.com for example). A highly keyword rich Domain Name might be MyDenverRealEstate.com or LuxuryCondosInDenver.com. In this case, if I’m looking for “luxury condos in Denver”, Google says WOW, this website’s Domain Name is part of their search. It MUST be relevant.

The second area that Google looks at is the Title of the website (located at the uppermost part of the browser). If you start off the Title as with our previous example of say, Denver Luxury Condos (the words don’t need to be in the same order as the search) then bells and whistles go off for Google. It tells Google that this website is REALLY relevant to the search being made.

Finally, and probably the most changed area is the area of content. If you write about yourself on your Home Page, Google figures that your website is only about yourself. Therefore you must write about what the buyer wants to read about. If your content is laced with information about Denver luxury condos, you are ripe for climbing the Google ladder.

There is MUCH more that Google has changed in its new Google Caffeine, but these 3 steps will get you headed in the right direction. In addition, you can get additional information with this “pocket presentation” about getting a good domain name.