In our last post, we discussed the three major areas that the new Google Caffeine will be looking for these three important areas are:

1. An important “keyword rich” domain name
2. A “keyword rich” Title (and Titles throughout your site), and
3. Keyword rich content

The easiest and most effective thing that you can do to your website to get noticed by the major search engines is to change your Title, using rich keyword phrases. For example, if you lived in Denver and you wanted to focus on luxury condos, you might want to use the Title “Denver Colorado Luxury Condos”. If you really want to make a powerful statement with Google, add more features such as “Denver Colorado Luxury Condos and Beautiful Estate Living”. So far we’ve used 56 characters and spaces. Keep in mind that Google will only read the first 66 characters and spaces. After that, it’s as if there is nothing there. Yahoo on the other had will read up to 110 characters and spaces, so put your second best information next.

For more information on the power of what you can do with building effective Titles, take a look at the following video: