With all the real estate SEO focus being put on buyers, sometimes we forget to address sellers, and the benefit that they can be to our overall website. While we should be writing our websites with the buyer in mind, we can also be making money with the seller as well . . . but in a different fashion.

Buyers will find your website looking for the MLS or homes to search. Sellers will see your website because you bring it to them . . . physically. Try this. At your next listing appointment, place on your website their home in the “Featured Listings” portion of your website. (Come on, I know you all have notebook computers by now. It’s time to use them.)

To really make this feature prominant, add background music, voice over and/or titles to your listing presentation on the “Featured Listings”. While it probably won’t have taken you too long to do, it will look like it took HOURS. Plus it will really impress the seller. For more information on this and other areas for sellers and Featured Listings, watch the video below: