My living is made now by making real estate agents famous. Well, at least their websites famous. I probably see hundreds of websites every month. Of these, I see the good, the bad and the ugly. I have the opportunity to be amongst a rare breed of real estate agent. Those that GET IT! Let me be clear.

If you want to be seen as successful, you need to look successful. I’ve always told people that “Whatever you give to people represents who you are”. It’s no different with your marketing. Those agents who are the most successful right now, even in a down  market are those that can work smart. They are the ones that can make their website work for them. Aside from many tools that can be used successfully, there is one common to all successful agents. . . . Drip marketing.

When I speak of “drip marketing”, I’m not talking about the online newsletter or “how to” articles. I’m talking about the “Subscribe to New Listings” or “Get New Listings by Email” campaigns. These are tools used by the agent to allow the buyer to fill in a form detailing exactly what parameters in a home/condo they are looking for, and then (drum roll) mention that a name, number and email will be needed in order to send these new listings from the MLS to the buyer.

When building these forms, PLEASE make sure you do them right. NEVER ask for their name and email first. They don’t know yet what you’re about to give them. Having them fill out the form of their preferences first gets them hooked in the process and actually makes them want to give you their information.

If you’d like to know more information about how to create a “drip marketing” page for “Subcribing to New Listings”, check out the video below for more information.